Episode 37 - Coffee in Ethiopia - A conversation with Mats Fredheim Vidby

In this episode, I’m joined by Mats Fredheim Vidby, our roastery team leader and one of our dedicated coffee roasters, who has been with us since 2021.

Our conversation this time takes a deep dive into Ethiopian coffee, focusing on how we select and buy coffees from the birthplace of coffee. We will be discussing the farms we work with, Echemo and Tatmara, and go in to details about the fresh harvest that has just arrived at our roastery. 

We will also provide updates on the latest developments at these farms over the past few years.

Mats has come prepared with some interesting questions about Ethiopian coffees, and we have also gathered a selection of questions from our Instagram followers, which we will be answering at the end of the episode.

Tune in to hear Mats and me talk about Ethiopian coffee and learn more about why these coffees are so special to us.

Music by my uncle Jens Wendelboe.